News

The 24-hours Bergamo Card is here.

A revolution in tourism and culture in Bergamo.

Daily tours of monuments and museums plus discounted travel and shopping.

The city has more to offer and tourists save money.

The 24-hour Bergamo Card is the new attraction for tourism in Bergamo in 2012.

The 48-hour and 72-hour versions were launched in 2010. This year the committee responsible for the Bergamo Card project added a new version for foreign and domestic tourists, part of a scheme that links many different places and offers visitors a service that just gets better and better.

The Bergamo Card partners are Bergamo City Council, ATB, Adriano Bernareggi Museum, Fondazione Bergamo nella Storia (Bergamo Historical Foundation), GAMeC - the Modern and Contemporary Art Gallery, Province of Bergamo and Turismo Bergamo.

What does it actually provide? From the moment it is activated, the 24-hour Bergamo Card offers:

• Accesso to many city museums (GAMeC, Accademia Carrara, Musei Storici, Museo Bernareggi)

• Transport on the ATB and TEB networks (including funicolar railways and the Airport Bus),

• Discounted access to many museums in the local area

• A one year discount in many shops, bars and restaurants.

All for just € 10.

«It is a great challenge» said Paolo Moretti, in charge of Tourism at Bergamo City Council, «both in terms of Bergamo's image as a cultural tourism destination, and in terms of the coordination and links created between the various institutions. This kind of opportunity needs to be made the most of, and so we are all committed, each in our own sector, to presenting a new Bergamo to tourists, one that is more user-friendly, more convenient and more aware of its artistic and cultural potential».

Thanks to Turismo Bergamo, the 24-hour Bergamo Card is available from the tourism desks at Caravaggio Airport at Orio al Serio and the Urban Center in Piazzale Alpini in Bergamo city, as well as from museums, various hotels and B&Bs, tobacconists, the ATB point, the ATB ticket desk at the Bus Station and the ATB ticket desk at the Funicular Station.

«The price of just € 10», Paolo Moretti went on, «is in my opinion an important choice. You just need to look at one of the four routes we have proposed: "Nature and Science", "History and Music", "Art and Culture", "Up and Down to the City”, in order to see what good value the new card is».

The aim of this project is of course to promote Bergamo as a whole, including local museums and works of art, the countryside, and local food and wine. In other words the idea is to merge tourism, culture, well-being, relaxation and harmony with the surrounding area, in order to propose a concept of leisure that is more paced, more sustainable, and more suited to a place like Bergamo. The Bergamo Card is a single tool which symbolically and practically brings together all these possibilities.

The Bergamo Card is part of a broader biennial project known as GOAL. Mettiamo la culture in rete, funded by Fondazione Cariplo.

'Bergamo Card' Press Office - Epoché - cultural journalism agency
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